diff --git a/README.md b/README.md
index 5bd8c2f..edc9196 100644
--- a/README.md
+++ b/README.md
@@ -6,26 +6,41 @@
 
 [![Screenshot](https://raw.githubusercontent.com/gcushen/hugo-academic/master/academic.png)](https://github.com/gcushen/hugo-academic/)
 
+## Getting Started
+
+The following two methods describe how to install in the cloud using your web browser and how to install on your PC using the Command Prompt/Terminal app.
+
+### Quick install using your web browser
+
+1. [Install Academic with Netlify](https://app.netlify.com/start/deploy?repository=https://github.com/sourcethemes/academic-kickstart)
+    * Netlify will provide you with a customizable URL to access your new site
+2. On GitHub, go to your newly created `academic-kickstart` repository and edit `config.toml` to personalize your site. Shortly after saving the file, your site will automatically update
+3. Read the [Quick Start Guide](https://sourcethemes.com/academic/docs/) to learn how to add Markdown content. For inspiration, refer to the [Markdown content](https://github.com/gcushen/hugo-academic/tree/master/exampleSite) which powers the [Demo](https://themes.gohugo.io/theme/academic/)
+
+### Install on your PC
+
 Prerequisites:
 
 * [Download and install Git](https://git-scm.com/downloads)
 * [Download and install Hugo](https://gohugo.io/getting-started/installing/#quick-install)
 
-Easily create a website using the Academic framework by following these simple steps:
-
-1. Clone (or [Fork](https://github.com/sourcethemes/academic-kickstart#fork-destination-box)) this repository using Git: 
+1. Clone (or [Fork](https://github.com/sourcethemes/academic-kickstart#fork-destination-box) or [download](https://github.com/sourcethemes/academic-kickstart/archive/master.zip)) the *Academic Kickstart* repository with Git: 
 
        git clone https://github.com/sourcethemes/academic-kickstart.git My_Website
+    
+    *Note that if you forked Academic Kickstart, the above command should be edited to clone your fork.*
 
-2. Apply any updates to Academic (optional):
+2. Initialize the theme:
 
        cd My_Website
-       bash update_academic.sh
-       
-3. View your new website (from within your `My_Website` folder):
+       git submodule update --init --recursive
 
+3. View your new website:
+      
        hugo server
-       
+
+    Now you can go to [localhost:1313](http://localhost:1313) and your new Academic powered website should appear.
+  
 4. Read the [Quick Start Guide](https://sourcethemes.com/academic/docs/) to learn how to add Markdown content, customize your site, and deploy it.
 
 ## License